If somebody just met you for the first time, and they say to you, “Will you marry me?” would you think that’s a little crazy? I think most people would and the reason I want to share this with you … this actually just came up … and we do this regularly with people that try to reach out to me with business opportunities, people that I have no idea who they are. I’m going to give you an example.

Somebody reached out and they … let’s see. Let me find this on social media. They reached out and said, “Thanks for connecting with me, Gary” … have no idea who this person is … “I want to share my business opportunity. We offer blah, blah, blah, blah, blah, blah, blah. If you would like my website address, please let me know.”

I instruct my team to respond this way. “Will you marry me?” Now, if they don’t respond right away, here’s what my team responds with. I’ll read it, and this was the actual email or the response, I should say, that went out. “Not ever communicating or meeting with Gary and just hitting him up for a business opportunity is like running into somebody for the first time at the grocery store and asking them to marry you.” We’re trying to let them get the point.

So what am I getting at? Now, there are some exceptions to the rule. I’m going to share those with you in just a moment. But the point I’m making here is we have to build relationships. There’s three things that you need to think about when it comes to building relationships. Know, like, and trust. Get them to know you, like you, and trust you. And typically, you can’t do that at the first meeting at a grocery store to have somebody marry you.

In business, if you’re throwing and just spewing stuff out, here’s my product, here’s a 50% off sale, here’s a this or that, and they don’t know, like, or trust you, probably not going to waste their time in taking time to look at your product materials and you’re probably going to make zero sales.

What do you do? Well, let’s get to the exception in just a moment, but before the exception, what do you do? You have to get them to know, like, and trust you. What does that take? Well, it often takes time and it takes money sometimes and it takes effort. A campaign that we’re doing is we’ll spend thousands of dollars on what we call content consumption. We’ll spend thousands of dollars on marketing, and in that marketing, I’m not asking to have somebody buy a book, buy a ticket to one of my seminars, coaching, consulting, flying with me on my jet to the Bahamas for a coaching day, nothing. All we’re doing is throwing content out, hoping they will what? Get to know me, like me, and then trust me. Then at that point, ah, let me share with a book that I could offer you that could help you grow your business or grow your sales or make your life better and so on.

The exceptions. Well, let’s say that you are at a networking event. Everybody is there pretty much for the same reason. To do what? To network. So in that particular scenario, the process is a little bit more proactive. You give somebody a card. They expect that. Maybe you take their card. You look at each other’s cards. You see what each other does. They look at yours, you look at them. See if there’s some synergy there, some interest, and then you can continue with the next step by maybe asking for a meeting or getting closer to a sale, finding out some more of their needs, and so on. Right there, you’re starting to get the know, like, and trust going.

Other exceptions is maybe that you know for a fact that somebody needs your product right away. You might be able to make a phone call and say, “Hey, I understand from a referral, from your friend, and so on, that you’re looking for this particular product, and I was highly referred to you by John Doe, and I wanted to see if you might have a quick minute where I could share some of my information about my product and services.”

Use common sense when it comes to this, but typically, don’t meet somebody for the first time and say, “Will you marry me?” I’m out of here between now and the next time we get to chat.

You know what to do. Don’t let anything or anyone rent space in your head. Have an awesome day today.

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